In conversation with Daniel Rosón Eichelmann
Network manager in the technology centres at WISTA Management GmbH
Daniel Rosón Eichelmann believes that the right spaces are vital for people to connect and create new things together. He is passionate about well-designed public spaces and unconventional work environments that inspire and foster creativity. The 30-year-old describes his role, which he took on at WISTA Management GmbH in October last year, as that of a “connecting force”.
Adlershof Journal: What is your role at WISTA?
Daniel Rosón Eichelmann: I see myself as a facilitator of businesses and research. The question I like to ask is: What direction do you want to go next, and how can I help? I want to build up networking structures and professional events that are as accessible as possible. What competitions, funding pots, or initiatives can businesses take advantage of? My job is to fill in the gaps and support their communication and marketing efforts. Moreover, I’d like to intensify exchange with other science parks. After all, we all deal with similar challenges.
How have your first few months at the Technology Park been?
Really good. I already had the chance to visit numerous events, companies, and research institutes, including the German Aerospace Center (DLR), the GFal – Society for the Advancement of Applied Computer Science, Alpha Strike Labs, and Nosh Bio. Nothing beats making personal connections. The tech industry tends to be quite conservative—it takes trust to build strong relationships. I started my role just in time for the 2024 Photonics Days Berlin Brandenburg, which was the perfect opportunity to network within the photonics and optics cluster. Adlershof is already well-established in this area thanks to the OpTecBB competence network. However, things are different in biotechnology. I’d love to help generate more visibility in the community for Adlershof’s profile as a hub for biotechnology.
What was your first impression of Adlershof?
I was impressed by how organically the park has grown. You can feel the history of the place—it breathes courage and innovation. That’s something we need to build on, and I’d love to contribute to it.
Do you have any favourite spots on campus?
The Quantum Hub Leap Berlin in the start-up centre with its rooftop terrace is fantastic. I’ve already attended some great events there. Multi-purpose buildings that offer both workspaces and areas for informal networking—ideally with a café or restaurant—create a unique atmosphere. The new ST3AM workspace is another great example of that.
Where do you see the room for improvement at the technology park?
My background is in urban geography and infrastructure research, and for the past four years, I worked at the Fraunhofer Institute for Industrial Engineering (IAO) in the Urban Systems Engineering department. Adlershof is such a fascinating place that I wish more people would come and experience it for themselves. However, they would benefit from clear access points where they can immediately see the exciting and important work happening here. I wouldn’t mind a bit more of a hipster vibe either. I know this is a place where people go to work, but why not have a bar where people can meet up after work?
Peggy Mory for Adlershof Journal